newpollution design lab is the work of Jonny Norridge. For over two decades, this has been the focal point of Jonny’s design practice, producing work for a vast array of clients and collaborating with many creatives and agencies. With projects incorporating: graphic design, motion graphics, generative design, interaction & art direction.
Design Matters
Jonny loves engaging in the design process with smart conceptual thinking and strong visual language. He thrives when solving problems and creating graphics that communicate with meaning and style, surprise and delight. He values exploration of technique and concepts, strong craftsmanship and a healthy dose of playfulness. Much of this was instilled through formal art and design training at the Nottingham Trent University and the Oxfordshire College of Art & Design.
Teaching & Speaking
Jonny is an Associate Lecturer at Nottingham Trent University, teaching on the Graphic Design and Motion Graphics degree courses. For two decades, he has run tutorials, workshops and taught on graphic design, typography, visual identity, motion graphics and interactive media.
A bit of back story — newpollution.co.uk was set up in 1999 as an experimental art and design space for Jonny to explore the intersections of interaction, motion graphics, generative design, and visual communication.
In 2001 newpollution became the working title for Jonny’s design studio with the core understanding of design as a verb. The process includes spaces for research, exploration, creativity and refinement; the goal being: refined, cohesive aesthetics which communicate with surprise and delight.
What’s with the name? The story behind how this design practice ended up with the name newpollution is long and mostly unnecessary. For the curious, the story includes: a Beck song (1996), and student radio show (1996-98) and an experimental web-space (1999-2001).