Jonny Norridge

multidisciplinary design practice

MeasureUp is a website informing consumers on how they can shop more responsibly. Jonny was asked by the MeasureUp team to provide branding and a graphic design for the website.

The initial aim of the project was to empower consumers in their ethical shopping choices, but the project has now gone on to encourage clothing brands to be more aware of their means of production.

Visit and be informed:

Design Matters

Design is a process with spaces for research, exploration, creativity and refinement. Leading us to cohesive aesthetics and smart concepts. The underlying belief of this studio is: good design matters.

newpollution is the design practice of Jonny Norridge. For two decades, Jonny has been producing work for a vast array of clients. Jonny is passionate and approachable. He thrives when creatively engaging in design problems and exploring graphics that communicate effectively. He regularly works on projects as a consultant, solo designer and art director; and where necessary employing the skills of a trusted network of designers and developers.


Jonny Norridge,
newpollution design studio,
Nottingham. UK


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