Jonny Norridge

multidisciplinary design practice

Graphic Design, Interactive Design & Art direction

Design is a process with spaces for research, exploration, creativity and refinement. The goal is refined, cohesive aesthetics which communicate with surprise and delight. The underlying belief of this studio is: good design matters.

newpollution is the design practice of Jonny Norridge.  For over two decades, Jonny has been producing work for a vast array of clients as a solo designer, consultant and art director. Where necessary newpollution draws on the skills of a trusted network of fellow designers and developers.

newpollution was set up in 1999 as an experimental interactive art and design space for Jonny to explore interaction, visual communication and screen based graphic language. In 2001 newpollution became the working title for Jonny’s design studio.

Why this name? The story behind how this design practice ended up with the name newpollution (or the new pollution) is long and mostly unnecessary. Some snippets of the story, for those who are curious: it involves a Beck song, and student radio show and an experimental web-space.

Design Matters

Jonny loves engaging in the design process with smart conceptual thinking and strong visual language. He thrives when solving problems and creating graphics that communicate with meaning and style. He values exploration of technique and concepts, strong craftsmanship and a healthy dose of playfulness. Much of this was instilled through formal art and design training Foundation Art at the Oxfordshire College of Art & Design and Nottingham Trent University.


Jonny is also an Associate Lecturer at Nottingham Trent University on the Graphic Design degree course. For two decades, he has run tutorials, workshops and lectured on graphic design and interactive media.

Further information available: — & — LinkedIn 

Design Matters

newpollution is the design practice of Jonny Norridge. For over two decades, Jonny has been producing work for a vast array of clients, creatively engaging in design problems, exploring the possibilities of a variety of media and technology, seeking to communicate with surprise and delight.


Jonny Norridge, newpollution design studio, Nottingham. UK

Please get in touch for enquiries about new projects and commissions.

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“Jonny is amazing – helped me realise an experimental project (exploring interaction and the creative process). An excellent collaborator” K Coates (NTU)

“We couldn’t be more pleased… Thanks for the creativity, time and soul you poured into the project.” Vineyard Canada

“… concepts looking phenomenal. @jonnyjpg stepping up, taking a good swing and knocking it out of the park.” Mark Crosby VCUKI

“Jonny is a creative tour de force. His thoughtful and considered approach to design is both thought-provoking, motivating and commercially successful.” Andrew Warwick (The Warwicka)

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