Graphic Design, Motion Graphics, Generative Design, Interaction & Art direction
newpollution is the design practice of Jonny Norridge. For over two decades, Jonny has been producing work for a vast array of clients as a designer, consultant and art director.
newpollution.co.uk was set up in 1999 as an experimental art and design space for Jonny to explore interaction, motion graphics, generative design, and visual communication.
In 2001 newpollution became the working title for Jonny’s design studio with the core understanding of Design as a process (with spaces for research, exploration, creativity and refinement) with the intended goal of refined, cohesive aesthetics which communicate with surprise and delight.
What’s with the name? The story behind how this design practice ended up with the name newpollution is long and mostly unnecessary. For the curious, the story include: a Beck song (1996), and student radio show (1996-8) and an experimental web-space (1999-2001).
Design Matters
Jonny loves engaging in the design process with smart conceptual thinking and strong visual language. He thrives when solving problems and creating graphics that communicate with meaning and style, surprise and delight. He values exploration of technique and concepts, strong craftsmanship and a healthy dose of playfulness. Much of this was instilled through formal art and design training at the Nottingham Trent University and the Oxfordshire College of Art & Design.
Teaching & Speaking
Jonny is an Associate Lecturer at Nottingham Trent University, teaching on the Graphic Design and Motion Graphics degree courses. For two decades, he has run tutorials, workshops and taught on graphic design, typography, visual identity, motion graphics and interactive media.
Further information available:
• jonnynorridge.com