Jonny Norridge

multidisciplinary design practice

Vineyard Canada asked Jonny (newpollution) to bring his design experience to their current visual identity. Jonny responded by creating a series of symbols and colour palette to express their vision and ethos. The process lead to one key symbol for the organisation, with subsequent symbols used for initiatives with in the organisation. A constant colour palette and graphic language was developed for use across all communications.

Brand symbols (with 2020 colour scheme)

Brand items (2015 colour scheme)

Design Matters

Design is a process with spaces for research, exploration, creativity and refinement. Leading us to cohesive aesthetics and smart concepts. The underlying belief of this studio is: good design matters.

newpollution is the design practice of Jonny Norridge. For two decades, Jonny has been producing work for a vast array of clients. Jonny is passionate and approachable. He thrives when creatively engaging in design problems and exploring graphics that communicate effectively. He regularly works on projects as a consultant, solo designer and art director; and where necessary employing the skills of a trusted network of designers and developers.


Jonny Norridge,
newpollution design studio,
Nottingham. UK


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