Jonny Norridge

multidisciplinary design practice

Vineyard Canada asked Jonny (newpollution) to bring his design experience to their current visual identity. Jonny responded by creating a series of symbols and colour palette to express their vision and ethos. The process lead to one key symbol for the organisation, with subsequent symbols used for initiatives with in the organisation. A constant colour palette and graphic language was developed for use across all communications.

Brand symbols (with 2020 colour scheme)

Brand items (2015 colour scheme)

Design Matters

newpollution is the design practice of Jonny Norridge. For over two decades, Jonny has been producing work for a vast array of clients, creatively engaging in design problems, exploring the possibilities of a variety of media and technology, seeking to communicate with surprise and delight.


Jonny Norridge, newpollution design studio, Nottingham. UK

Please get in touch for enquiries about new projects and commissions.

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“Jonny is amazing – helped me realise an experimental project (exploring interaction and the creative process). An excellent collaborator” K Coates (NTU)

“We couldn’t be more pleased… Thanks for the creativity, time and soul you poured into the project.” Vineyard Canada

“… concepts looking phenomenal. @jonnyjpg stepping up, taking a good swing and knocking it out of the park.” Mark Crosby VCUKI

“Jonny is a creative tour de force. His thoughtful and considered approach to design is both thought-provoking, motivating and commercially successful.” Andrew Warwick (The Warwicka)

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