Jonny Norridge / design studio

Jonny Norridge was asked by Speedo to design a new range of characters for their children’s swimming products. After successfully designing a range of characters with a sting visual language, Speedo asked Jonny to create a brand utilising the same graphic elements. The characters were used internationally for several years and across all Speedo’s children’s products.



Design Matters

Design can be both visually stimulating and conceptually enlightening. The underlying belief of this studio is: good design matters.

newpollution is the design practice of Jonny Norridge. For over 15 years, Jonny has been producing work for a vast array of clients. Jonny is passionate and approachable. He thrives when creatively engaging in design problems and exploring graphics that communicate effectively. He regularly works on projects as a consultant, solo designer and art director; and where necessary employing the skills of a trusted network of designers and developers.


Jonny Norridge,
newpollution design studio,
Nottingham. UK


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