About newpollution

Graphic Design, Interactive Design & Art Direction

Design can be both visually stimulating and conceptually enlightening — this design studio is based on that desire, and congruent the belief that good design matters.

newpollution is the design studio of Jonny Norridge, where for over 15 years, Jonny has been producing work for a vast array of clients. newpollution was set up in 1999 as an experimental interactive art design space by Jonny Norridge. In 2001 newpollution became the working title for Jonny’s design studio (previously Jonny had spent 2 years working for a web design consultancy in the south east of England working with clients such as, Wella, Sky, and Yell).

Jonny works at newpollution as a solo designer, consultant and art director; and where necessary employing the skills of a trusted network of designers and developers. Documented on this site are a selection of projects from the last 15 years

Design Matters

Jonny is passionate about creating designs with smart conceptual thinking and vigorous visual language. He thrives when solving problems and creating graphics that communicate with flare. He approaches every project with a belief that good design matters. The intention is the pursuit of great design — the harmonious marriage of a good concept complimented and communicated through the means of appropriate graphic language. This is the particular gift a graphic designer has to offer. Many people can think up a neat idea, and there are many others who can make things look good and ‘on trend’; the graphic designer who shows true flare is able to combine brilliant ideas with vital visual language and so communicate more substantially than either could by themselves.

Jonny’s educational training includes, Foundation Art (Oxfordshire College of Art & Design) and an BA(hons) in Graphic Design (Nottingham Trent University), both these establishments, encourage an outlook of taking art and design both playfully and seriously, pursuing experimentation, strong craftsmanship and a love of good conceptual thinking — this approach continues to influence Jonny’s work a decade and a half later.


Jonny also continues to undertake guest lecturing posts at universities and colleges. This has been most consistently done at Nottingham Trent University on Graphic Design BA(Hons), where, for well over a decade, he has run tutorials, workshops and lectured on graphic design and interactive media.


Further information available:  Jonny Norridge’s LinkedIn profile 


Jonny Norridge — southbank, london

newpollution lite

Client List

Record Labels & Media Companies:

  • Gentle Electric
  • Vineyard Records UK
  • Universal-Island
  • Broadway Cinema
  • BSkyB*
  • Hoxton Films

Bands & Musicians:

  • TheVerve*
  • Trent
  • Tigerpicks*
  • Hush (hushmusic)
  • Johnny & The Raindrops
  • AngelOrange

Charities, Trusts & Public Sector:

  • Trent Vineyard
  • One For All
  • CCN
  • Hope UK
  • Vineyard Churches UK&I
  • Envirowise*
  • Lincolnshire County Council*
  • Nottingham City Council*
  • Wellcome Collection*
  • Fruitful
  • Measure Up
  • Vineyard Canada


  • Nottingham Trent University
  • Nottingham University
  • Bluecoat Academy
  • Emmanuel School, Nottingham
  • Vineyard Institute


Communication & Digital Media:

  • IBM*
  • Yell Group*
  • Lotus*
  • Bell Hanson
  • Orange*
  • BDR
  • ADL Consulting
  • zuuMedia
  • ico design
  • Northern Soul
  • Newforms
  • No Walls
  • Blue Cherry
  • Diffuse Media
  • Spinning Clock

Developers & Surveyors:

  • Blueprint & Igloo
  • Arup
  • Innes England
  • Mitchell Dodd
  • Kings Sturge


  • BMW*
  • NHS*
  • Shell*
  • Rhubarb*
  • Bluestar Digital Imaging
  • SpaceBuster*
  • Sophie Robins Mosaics
  • Bookcase Editions
  • Which Way FS

* = work done through an agency

 Jonny Norridge — southbank, london

Terms of Engagement

Should you require to see a terms of engagement document, please also find a copy of it here: Terms_of_Engagement.pdf