Jonny Norridge / design studio

Right at the beginning of the relaunch of the Malt Cross in 2003 Jonny Norridge (newpollution) was brought in to provide initial branding services for the new start up. The Malt Cross is a renowned Music Hall and now cafe-bar in Nottingham.  The intention was to honour the tradition of the place whilst giving it a contemporary feel.  This core branding continues to be used today even with new developments in the Malt Cross.

Design Matters

Design can be both visually stimulating and conceptually enlightening. The underlying belief of this studio is: good design matters.

newpollution is the design practice of Jonny Norridge. For over 15 years, Jonny has been producing work for a vast array of clients. Jonny is passionate and approachable. He thrives when creatively engaging in design problems and exploring graphics that communicate effectively. He regularly works on projects as a consultant, solo designer and art director; and where necessary employing the skills of a trusted network of designers and developers.


Jonny Norridge,
newpollution design studio,
Nottingham. UK


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