About newpollution

Graphic Design & Interactive Design

newpollution was set up in 1999 as an experimental interactive art design space by Jonny Norridge. In 2001 newpollution became the working title for Jonny’s design studio, when he took on the role of a self-employed designer (previously Jonny had spent 2 years working for a¬†web design consultancy). Jonny regularly works on projects as a solo designer, consultant and art director. Some projects are also undertaken with a trusted network of designers and developers and design agencies. Documented on this site are a selection of projects from the last 15 years.

Design Matters

Jonny is passionate about visual art and design. He approaches every project with a belief that good design matters. His educational training includes, Foundation Art (at the Oxfordshire College of Art & Design) and an BA(hons) in Graphic Design (at Nottingham Trent University), both these establishments, encourage an outlook of taking art and design both playfully and seriously, pursuing experimentation, strong craftsmanship and a love of good conceptual thinking.


Jonny Norridge has also undertaken guest lecturing at universities and colleges. This has been most consistently done at Nottingham Trent University on Graphic Design BA(Hons), where, for the last decade, he has often run tutorials, workshops and teaching on graphic design and interactive media.

Jonny Norridge with exploding artwork typography

newpollution lite

Client List

Record Labels & Media Companies:

  • Gentle Electric
  • Vineyard Records UK
  • Universal-Island
  • Broadway Cinema
  • BSkyB*
  • Hoxton Films

Bands & Musicians:

  • TheVerve*
  • Trent
  • Tigerpicks*
  • Hush (hushmusic)
  • Johnny & The Raindrops
  • AngelOrange

Charities, Trusts & Public Sector:

  • Trent Vineyard
  • One For All
  • CCN
  • Hope UK
  • Vineyard Churches UK&I
  • Envirowise*
  • Lincolnshire County Council*
  • Nottingham City Council*
  • Wellcome Collection*
  • Woodwood Group


  • Nottingham Trent University
  • Nottingham University
  • Bluecoat School
  • Emmanuel School, Notitngham


  • Speedo
  • Real Salon
  • Wella ShockWaves*
  • NTU BA(hons) Fashion Design
  • BMW*
  • Malt Cross
  • Johnson & Johnson*
  • Wilkinson

Communication & Digital Media:

  • IBM*
  • Yell Group*
  • Lotus*
  • Bell Hanson
  • Orange*
  • BDR
  • ADL Consulting
  • zuuMedia
  • ico design
  • Northern Soul
  • Newforms
  • No Walls
  • Blue Cherry
  • Diffuse Media
  • Spinning Clock

Developers & Surveyors:

  • Blueprint & Igloo
  • Arup
  • Innes England
  • Mitchell Dodd
  • Kings Sturge


  • BMW*
  • NHS*
  • Shell*
  • Rhubarb*
  • Bluestar Digital Imaging
  • SpaceBuster*
  • Sophie Robins Mosaics
  • Bookcase Editions

* = work done through an agency

Flash: Actionscript development & design

As part of Jonny’s interactive design explorations he quickly found a talent for utilising the functions of Adobe Flash. Jonny Norridge has over a decade of experience with Flash, as both a designer and developer. Projects have included Flash development for: advance ActionScript (AS2 & AS3), game creation, video integration, xml and php integration, dynamic and generative animation.

Examples of advanced Flash based projects and internet based projects can be seen in the web and interactive design section. Unfortunately, due to copyright reasons, not all projects can be documented here, for a more details contact Jonny.